Prime Video brings ads to Belgium, Denmark, Norway and Turkey in 2026
Amazon expands advertising on Prime Video to four more European countries in 2026, with an ad-free tier available at an extra cost.
Amazon has confirmed that advertising will be introduced on Prime Video in Belgium, Denmark, Norway, and Turkey during 2026. The move follows the rollout of ads in markets including the US, UK, and Germany in previous years.
What changes for subscribers
Prime Video now offers two tiers in ad-supported markets: the standard plan with limited ads, and an ad-free option for an additional monthly fee. Titles and features remain the same in both tiers — the only difference is the presence of ads.
Belgium joins the list
For viewers in Belgium, the introduction of ads means Prime members will see advertising in Prime Video content unless they opt for the ad-free tier. Amazon says the ad-supported model helps fund content production while keeping the service included with Prime membership.